Monday, September 20, 2010

Video post by Jessica Lundberg: Rice research


Jessica Lundberg chairs the Board of Directors of Lundberg Family Farms, the United States’ leading producer of organic rice and rice products. A member of the Lundberg family’s third generation, she also manages the seed nursery, overseeing the maintenance, purity and development of their proprietary rice varieties.

The Lundbergs have practiced sustainable farming techniques since 1937 and today the company leads the eco-positive agricultural movement with a commitment to organic production and renewable energy.

Jessica manages Lundberg Family Farms as a true family business, collaborating with her father, uncles, cousins, and siblings to reach consensus on key business decisions. A pre-med student in college, Jessica’s interest in business, ecology and agriculture inevitably drew her back to the farm, where, in addition to organic and eco-farmed rice, she cultivates the bedrock values of respecting the land, honoring tradition, and producing the highest quality products. Jessica holds a degree in Biological Sciences from California State University at Chico and a certificate in Plant Breeding from University of California at Davis. She makes her home in Chico near the family farm.

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