
Grant Lundberg is Chief Executive Officer of Lundberg Family Farms in Richvale, Butte County.
The more wildlife I encounter on my journeys through Northern California, the more my love for nature grows.Little in this world is as beautiful as a male Wood Duck’s breeding plumage as he soaks up the first rays of morning, as delightful as the descending call of a Canyon Wren or as exciting as the exuberant, sudden rise of thousands of Snow Geese from a rice field.


Jim Morris is Communications Manager for the California Rice Commission. Jim has worked in communications for more than 20 years. When he’s not on the job, he enjoys his family, faith, football, outrageous monster stories and running marathons.
Lauren LaGrande is the latest in a family farming tradition that began nearly 100 years ago. She is a sophomore at Maxwell High School and is active in FFA, Future Business Leaders of America, volleyball, basketball and softball. When she’s on the farm, you’ll often see her with her trusted companion, Hank, the family dog. Lauren’s great-grandfather grew his first rice crop in the Sacramento Valley in 1916 and the family has continued this tradition ever since.

Marysville FFA Alumna Margery Magill recently was awarded the national organization's highest honor, the American Degree. This third-year student at U.C. Davis is majoring in International Agricultural Development. This spring, she was among a dozen U.S. students that traveled to Vietnam, Malaysia and Singapore to study international grain marketing, trade and global agriculture.
Brian McKenzie proudly represents the fourth generation of rice farmers in his family. Following his graduation in 2005 from The University of Nevada Reno where he earned bachelors degrees in Economics and Marketing, Brian returned to the family farm in South Sutter County to farm full-time alongside his father, Chris. Brian and his wife, Ashley, grow several varieties of conventional and organic rice. Brian enjoys the challenges that farming brings and takes pride in producing food for the world.




Jim Morris is Communications Manager for the California Rice Commission. Jim has worked in communications for more than 20 years. When he’s not on the job, he enjoys his family, faith, football, outrageous monster stories and running marathons.
What’s in a name? Quite a lot actually! Come visit us in Auburn and check out the new rolls at Hanami Sushi—who knows what their next fantastic creation will be!




Jim Morris is Communications Manager for the California Rice Commission. Jim has worked in communications for more than 20 years. When he’s not on the job, he enjoys his family, faith, football, outrageous monster stories and running marathons.
Dennis Lindberg has grown rice in Butte County for nearly 70 consecutive years.He’s a well-known author and metal artist, taking scrap metal and creating beautiful animal sculptures. His civic work and love of community is evidenced by his being honored as “Outstanding Citizen of the 20th Century” by Lundberg Family Farms. He and his wife Charlotte have two children – Gary and Sherry. Gary farms with his father in the historic community of Richvale, which recently celebrated its centennial.
Brian Barrett is a third generation rice farmer from Maxwell. Upon graduation from California State University Chico with a degree in Agricultural Business, Brian worked briefly for Farmer's Rice Cooperative before going on to work as a Grain Merchandiser for ADM Rice. While working for ADM rice Brian took night classes and earned his Masters in Business Administration at the University of Phoenix, graduating with honors.


Heat up olive oil and onions in a pan at low heat for 5 minutes.
Brice is the fourth generation from his family to be involved in the California rice industry. He is a graduate of Cal Poly, San Luis Obispo and is currently a Field Representative for Farmers’ Rice Cooperative. Brice is an active member of the USA Rice Leadership Development Program. He and his wife, Leslie, have three wonderful children, Brynn, Blake, and Cole. In his spare time, Brice enjoys spending time with his family, playing golf and basketball, and coaching his kids' sports teams.





Jim Morris is Communications Manager for the California Rice Commission. Jim has worked in communications for more than 20 years. When he’s not on the job, he enjoys his family, faith, football, outrageous monster stories and running marathons.
And here’s a shot capturing the beauty of the rice field and the coast range in the backdrop.
Jim Morris is Communications Manager for the California Rice Commission. Jim has worked in communications for more than 20 years. When he’s not on the job, he enjoys his family, faith, football, outrageous monster stories and running marathons.